Cybersecurity Made Simple
Launched only a few years ago, Pulsedive is a threat intelligence platform with over 20 million indicators under their belt, and here’s the thing, they’re just getting started. Pulsedive is a two-person show founded by the same two cybersecurity badasses who run the website today. As Pulsedive continues to grow, they needed a UX partner to create a scalable, future-proof design. My team and I were happy to put on our UX google and immerse ourselves in the Pulsedive world to restructure their website.
Who is Cybersecurity?
My team and I are UX experts, but we’re also the first to admit that we aren’t cybersecurity experts. We wanted to have a better understanding of the industry before diving deeper into our project. Our research included a few meetings with the Pulsedive founders, a Heuristic overview of the current website, and a study of Pulsedive competitors. From here, we made a business model canvas to grasp Pulsedive’s brand. We also put together a competitive feature analysis and competitive matrix to understand the competitors' offerings and where Pulsedive stands, among other services.
Who uses Pulsedive?
To further understand Pulsedive, we needed to put our feet on the ground and talk to people who use this platform (virtually, of course). We interviewed five Pulsedive users intending to learn how they use Pulsedive and how they use other platforms in conjunction with Pulsedive. From our interviews, we were able to extract fun stuff, user trends!
So you got some User Trends, who cares?
You know you have user trends when you can walk away from user interviews and recall specific similarities between what you heard from your users. We were able to pull ten different insights that directly influenced our redesign decisions.
Pulsedive Website Redesign 1.0
We blended our user insights with our design expertise to restructure Pulsedive’s website. We didn’t do a complete overhaul of the website as we didn’t see Pulsedive’s branding as a sore spot for users. Therefore, we primarily focused on incorporating our research-driven insights and on information architecture for more intuitive navigation.
How will people use Pulsedive?
We cast a wide net but only wanted to pull in cybersecurity professionals, and cybersecurity professionals who used Pulsedive was a plus. We wanted to observe how people used Pulsedive with the features we added and the navigation that we redesigned. To do this, we gave our users a few tasks that they would use our prototype to complete. Our tasks were built to get users to walk through several of our new features. From our usability tests, we gained valuable insights that informed our next iteration of the design.
